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A growing group in animal care, agriculture, and equestrian sports

The Grevieåsen Group is active in production and trade within animal care, agriculture, and equestrian sports. With a product range of more than 15,000 items and strong proprietary brands such as Hansbo Sport, Eclipse Biofarmab, and Swedguard, the Group is one of Sweden’s leading players in its markets. The Group comprises Willab AB, Agri Center AB, Gårdsservice Syd, Eclipse Biofarmab, and the e-commerce platforms bole.se, bole.no, and gardsservice.se. Through its own sales organisation, mobile retail operations, and digital channels, Grevieåsen serves retailers, businesses, and consumers across the Nordic market. Built on deep industry expertise, a high level of service, and a clear focus on growth, Grevieåsen provides competitive solutions that combine breadth, quality, and specialist knowledge.
Willab.se
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Louise Strand
CEO Grevieåsen
“Grevieåsen has taken important steps forward and continues to grow within our strategic focus areas. Through the dedication of our employees and close customer relationships, we are further strengthening our position in the market.”

Grevieåsen’s ambition is to build a group that combines specialist expertise, entrepreneurship, and long-term development. This approach makes Grevieåsen a strong and trusted partner for customers within animal care, agriculture, and equestrian sports.

2025 in brief: profitable growth through strong brands and increased collaboration

  • Result: The Group’s strong performance during the year was driven by a disciplined focus on profitable growth, effective cost control, and a further strengthened offering within animal care, agriculture, and equestrian sports.
  • Events during the year: Grevieåsen strengthened the Group through increased collaboration across its businesses, continued development of its brands, and two strategically important acquisitions that contributed positively to performance, expertise, and company culture.
  • Looking ahead: With a strong customer focus, a culture built on engagement and job satisfaction, and a long-term perspective, Grevieåsen will continue to drive sustainable and profitable growth through strong brands, increased collaboration, and dedicated employees.
  • Sustainability focus: Grevieåsen takes a long-term approach to responsible sourcing, smarter logistics, and a structured sustainability agenda in which employees contribute to both short- and long-term objectives.
  • Community engagement: Grevieåsen is proud to support the Mats Paulsson Foundations, Fontänhuset in Båstad, and a wide range of young people, local associations, and sporting events through sponsorships and community initiatives.

Facts

322 MSEK
Net sales 2025
63 
Number of employees 2025
100 %
Ownership stake held by Bjäre Invest

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