Grevieåsen strengthens its position in agriculture through new acquisitions

Grevieåsen is a group of companies operating within equestrian sports and agriculture. Its businesses are centred around well-known brands and the sale of products to a broad customer base, ranging from farmers to horse owners and homeowners with a strong interest in animals, nature, and active lifestyles. The acquisition of Agri Center Sverige and Gårdsservice Syd represents a significant strengthening of Grevieåsen’s agricultural operations.

Agri Center Sverige AB is a wholesale company supplying consumables, accessories, and spare parts to retailers throughout Sweden. Its primary end customers are farmers, particularly within dairy and beef production. Gårdsservice Syd AB operates through direct sales and service to farmers across Sweden via mobile retail units, distributors, and e-commerce. Its carefully selected product range focuses on dairy and beef production and includes several well-established brands.

“We know these businesses well and are delighted to welcome them to the Grevieåsen Group. We are acquiring two well-managed companies with extensive expertise in agriculture and animal husbandry. With Agri Center Sverige and Gårdsservice Syd as part of our portfolio, our offering to agricultural customers becomes even more complete, enabling us to further improve our level of service, something that feels particularly important in today’s market. Together, we also gain a strong market position that can pave the way for additional growth and long-term profitability across the Group,” says Louise Strand, CEO of Grevieåsen AB.

“I have personally built and developed these companies and feel very confident that Grevieåsen is the right owner to take them forward. Grevieåsen is a strong owner that shares our values and our view of how sustainable and long-term value is created. The transaction brings stability and represents a positive outcome for all stakeholders, including customers, suppliers, and our dedicated employees,” says Hans Fischlein, Fischlein Holding AB.

For further information, please contact

Louise Strand
CEO, Grevieåsen AB
louise.strand@willab.se
+46 (0)431 44 59 15

About Grevieåsen AB

Founded in 1972 and located on the Bjäre Peninsula in southern Sweden, Grevieåsen is a group of companies operating within agriculture and equestrian sports. Through businesses such as Willab AB, Bole Sweden, Bole Norway, and Eclipse Biofarmab, the Group has established a strong position within its sectors.

Grevieåsen is part of Bjäre Invest AB, a business group characterised by entrepreneurship and a long-term focus on creating sustainable value.

About Agri Center Sverige AB

Based in Hörby, Agri Center Sverige AB is a wholesaler supplying consumables, accessories, and spare parts through a nationwide network of retailers and e-commerce channels. Its primary customers are farmers within dairy and beef production. The company is known for its accessibility, commitment, and expertise, while placing strong emphasis on environmentally responsible practices. Its portfolio includes more than 4,500 products covering areas such as milking systems, cleaning solutions, fencing, water management, stable equipment, and animal care, with particular expertise in cleaning and sanitation technologies.

About Gårdsservice Syd AB

Gårdsservice Syd AB, based in Hörby, supplies agricultural products to customers throughout Sweden through its network of mobile retail units. The company offers a broad product range focused on dairy and beef production, including consumables, accessories, and spare parts. While dairy producers form the core customer base, the assortment also includes products for a variety of livestock sectors.

The business is recognised for its accessibility, expertise, and personalised service, with mobile retail units regularly visiting farms to meet customers directly and provide tailored support.